The communication strategy was based on the realisation that basic
awareness about HIV/AIDS exists; however, to encourage behaviour change,
it is necessary to discuss specific issues and barriers.
The communication aids were intended to be used to complement PSI's
field-based, educator-driven activities, which included one-to-small-group
and one-to-one interactions.
The role of support media
Means to help field educators to initiate discussion with small
To quickly reach key discussion points, overcoming barriers
such such embarrassment or denial
To allow an individual to see the personal relevance of the messages
To have a tone-of-voice that was neither judgemental nor moral